Lamar Davis appears in both GTA V's story mode and GTA Online. In the story, he is Franklin's best friend and partner in various missions, including the early repossession jobs and the later heist setups. He is voiced by Slink Johnson and is depicted as a loud, loyal, but often reckless character who gets into trouble easily.
In GTA Online, Lamar is the contact for the "Lowrider" missions and the "Lamar Davis" contact missions, which involve street racing, gang warfare, and lowrider customization. These missions are accessible after completing the tutorial and can be launched from the pause menu or via Lamar's phone calls. They offer moderate payouts and are a good introduction to cooperative play.
Lamar's missions matter for making money because they provide a steady source of income for new players, though the payouts are not as high as later heists or businesses. Prices and payouts for these missions may change with game updates, so always check the in-game menu for current rewards.
Lamar also appears in the "Short Trip" missions added with the Los Santos Tuners update, which are co-op missions with Franklin. These are more narrative-driven and offer unique rewards like the Lost Slamvan.
